Logistics at a Turning Point: Labor Shortages and Sustainable Choices

The logistics sector is under pressure due to rising customer expectations, a shortage of staff, and complex decisions regarding modes of transport and sustainability.
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Everything is changing all at once, with no clear direction

You probably notice it every day: the pressure on logistics is mounting rapidly. Customers are demanding greater speed, reliability, and sustainability, while regulations are changing and margins are under pressure. At the same time, you’re dealing with a chronic labor shortage, from drivers to planners. For both logistics service providers and trucking companies, it feels as though everything is changing all at once, without a clear direction.

Take, for example, a transportation company that provides both domestic road transport and collaborates with other modes of transport for urban distribution. Customers are demanding cleaner deliveries and greater flexibility, but what choices do you make in this regard? Do you invest in electrification, optimize your routes, or explore other modes of transportation? Meanwhile, it’s becoming increasingly difficult to find and retain enough drivers, which directly impacts your scheduling and delivery reliability.

That is precisely why now is the time to take a strategic look at your operations—not just to meet requirements, but to gain control over costs, capacity, and sustainable choices. By bringing clarity and structure to your operations now, you’ll make your organization more agile and better prepared for the future.

Something we see a lot in the industry

Customers are asking for more sustainable solutions, but they aren't always willing to pay for them

More and more clients are setting sustainability requirements. They are calling for CO₂ reductions, emission-free transportation, the use of HVO, or transparency regarding emissions data. At the same time, price often remains the primary focus in bids and contract negotiations.

A transportation company invests in more sustainable fuels or electric vehicles, but finds that customers are not willing to fully cover the higher costs. Due to the low profit margins in the transportation sector, this is often not financially attractive enough.

Network congestion is hindering sustainability plans

Many transportation companies want to make their fleets more sustainable and are investing in charging infrastructure. In practice, however, the power grid often lacks sufficient capacity.
A logistics service provider wants to build a loading hub for electric trucks, but is told that upgrading the power grid won’t be possible for several years. Sustainability plans are being delayed, investments are being postponed, and companies are missing opportunities to take the lead in the energy transition.

Low profit margins make it difficult to invest in sustainability

The transportation sector has traditionally had low profit margins. At the same time, costs for personnel, fuel, equipment, and sustainability are rising. This makes it difficult to invest in zero-emission vehicles or energy-saving measures that anticipate future expectations. Necessary investments are being postponed, while legislation and customer expectations are changing even faster.

Something we see a lot in the industry

A transportation company invests in more sustainable fuels or electric vehicles, but finds that customers are not willing to fully cover the higher costs. Due to the low profit margins in the transportation sector, this is often not financially attractive enough.

Customers are asking for more sustainable solutions, but they aren't always willing to pay for them

More and more clients are setting sustainability requirements. They are calling for CO₂ reductions, emission-free transportation, the use of HVO, or transparency regarding emissions data. At the same time, price often remains the primary focus in bids and contract negotiations.

Low profit margins make it difficult to invest in sustainability

The transportation sector has traditionally had low profit margins. At the same time, costs for personnel, fuel, equipment, and sustainability are rising. This makes it difficult to invest in zero-emission vehicles or energy-saving measures that anticipate future expectations. Necessary investments are being postponed, even as legislation and customer expectations are changing at an ever-faster pace.

Network congestion is hindering sustainability plans

Many transportation companies want to make their fleets more sustainable and are investing in charging infrastructure. In practice, however, the power grid often lacks sufficient capacity.

How We Help

Better control over costs and investments

By gaining insight into energy consumption, fuel costs, CO₂ emissions, and operational processes, it becomes clear where the greatest opportunities for improvement lie. This helps you make more targeted investments and avoid unnecessary costs.

  • Lower operating costs
  • Better Investment Decisions
  • Better control over future cost increases
  • Greater efficiency within the organization

Stronger Employment Practices

Organizations that invest in good employment practices, sustainable employability, and a future-proof work environment have less trouble attracting and retaining staff.

  • Lower employee turnover
  • Lower Absenteeism Due to Illness
  • Greater appeal to new employees
  • A Stronger Employer Brand
  • Reduced reliance on external hiring

A stronger position with customers and clients

Companies that provide transparency into their sustainability performance and demonstrate tangible improvements are in a stronger position when engaging with existing and new customers. Sustainability is increasingly becoming a factor in the selection of a logistics partner.

  • Stronger Position with Major Clients
  • Greater chance of long-term contracts
  • Competitive advantage over competitors
  • Lower risk of losing customers to more sustainable competitors

New Opportunities in the Supply Chain

Sustainability is increasingly providing an opportunity to engage with customers in discussions about shared goals, innovations, and improvements within the logistics chain. This can lead to new partnerships, joint projects, or longer-term contracts.

  • Access to strategic discussions with clients
  • Opportunities for New Collaborations in the Supply Chain
  • Foundation for Long-Term Partnerships
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Relevant legislation

Truck Toll

Starting in mid-2026, a truck toll is expected to take effect in the Netherlands for trucks weighing 3.5 metric tons or more on highways and certain provincial and municipal roads. The amount of the toll depends on the vehicle’s weight and its CO₂ emission class.

The truck toll makes driving diesel trucks more expensive. At the same time, the revenue is being used to promote sustainability in the sector through subsidies for zero-emission vehicles and charging infrastructure. The rates are linked to European CO₂ classes, meaning that cleaner vehicles pay significantly less than conventional diesel trucks.

ETS2 — European Emissions Trading System

ETS2 is the new European emissions trading system for fuels used in road transport, buildings, and small-scale industry. Fuel suppliers must purchase emission allowances to cover the CO₂ emissions from their fuels.

The cost of emissions permits is expected to be passed on in the price of fuel. As a result, diesel will gradually become more expensive, creating an increasingly strong financial incentive to switch to electric or hydrogen-powered vehicles.

Fossil fuels are becoming more expensive, while zero-emission mileage is becoming cheaper. For many transport companies, the business case is shifting from sustainability to cost control. Electric trucks could become the most cost-effective option for regional and urban applications by 2030.
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What's Happening in the Industry

Driver Shortage and Attractive Employer Practices

The driver shortage remains one of the biggest challenges facing the transportation sector. An aging workforce, high turnover, and a limited supply of new workers are causing a structural shortage in the labor market.

A transportation company receives enough orders, but is unable to complete all the trips due to a shortage of drivers. As a result, orders must be outsourced or even turned down.

Cooperate Green provides support in the areas of sustainable employability, attractive employer branding, strategic workforce planning, and future-proof work organization.

Making the Vehicle Fleet and Operations More Sustainable

The industry is facing stricter laws and regulations, rising costs for fossil fuels, and increasing customer expectations regarding sustainability.
A transportation company is investigating whether electric trucks are economically viable for regional distribution and what charging solutions are required for this.

Cooperate Green provides support for sustainability strategies, CO₂ reduction plans, grant opportunities, energy issues, and the development of business cases for zero-emission transportation.

CO₂ Reporting and Supply Chain Pressure

Major clients are increasingly seeking insight into the CO₂ emissions of their logistics chains. Due to the CSRD, ESG targets, and their own climate ambitions, they are asking carriers to provide emissions data.
A logistics service provider has been asked by a major client to provide a breakdown of CO₂ emissions for each transport operation. Without reliable data, it will be difficult to meet the client’s request.

Cooperate Green helps measure CO₂ emissions, develop reduction plans, prepare reports, and translate sustainability goals into concrete business objectives.

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Our Approach

We tailor the way we work together to your needs and capacity.

Step 1

Understanding the Current Situation

Every sustainability initiative begins with insight. Together, we assess your organization’s current situation: energy consumption, vehicle fleet, CO₂ emissions, laws and regulations, reporting requirements, and future goals.
Step 2

Reporting and Data in Order

The demand for reliable sustainability information is growing rapidly. We help collect the right data, set up reporting processes, and create a solid foundation for future obligations.
Step 3

Strategy and Roadmap

Based on the baseline assessment and reports, we determine which steps will have the greatest impact. Together, we translate sustainability goals into a realistic roadmap with specific objectives, investments, and priorities.

Do You Have a Handle on Sustainability in Your Transportation Organization?

Schedule a no-obligation consultation and find out how Cooperate Green can support you.